$1,500 per month

The Marina Marketing Program is designed to bring new boaters to the harbor and ensure that the ones already there, stay there. This program template is used to help marina owners and harbor masters develop a detailed marketing plan that is designed to meet their specific goals.

Many people are familiar with the basic 4Ps (now 7Ps and more) of marketing:

• Product: an item (good or service) that satisfies the consumer’s needs or wants.
• Price: the amount a customer pays for a product but may also refer to the sacrifice consumers are prepared to make to acquire a product.
• Promotion: marketing communications about the product’s price and place.
• Place: where a customer can find the product.

Source Culliton, Borden, McCarthy et al

These are helpful to frame your product, your marina and it’s facilities but they don’t tell you how to execute a marketing campaign. Here at Stars.Systems that is where we help. We use our 4Ds:

• Define: your market, customer, and goals for your campaign
• Develop: a prioritized set of campaigns to achieve your goals
• Deploy: the campaign in the market with closed business the focus
• Decide: if the goals are met or if their needs to be a change of plan

See diagram below, source Kevin Parker (C) 2018

Consider these three questions:

• Do you know why your boaters chose to put their valuable boat in your harbor?
• Do you know why they stay?
• Do you know why they left their previous harbor?

Knowing the answers to these questions is essential to understanding how to be effective at attracting other boaters to bring their boats and become lifelong users of your facilities.

Equally important is knowing the answers to these questions to:

• Why do boaters move their boats from you harbor?
• What would have kept them at your harbor?
• To which harbor did they move their boat?

Our approach is very analytical. Using proven templates specifically designed for the maritime community we develop marketing programs for you and your marketing team. We guide them through the 4Ds and provide them with the skills, tools, and support they need to deploy and execute effective marketing campaigns.

For $1,500 per month, we create a 4D Marketing Campaign that includes:

• Set up your website / or bring it up to date
• Create branded email accounts for you and your team
• Create branded email aliases for your programs (events, facilities, etc)
• Set up your social media presence / or bring it up to date
• Introduce automation to social media so you are always delivering fresh content
• Manage lead gen and lead response
• Produce weekly or monthly analytics and recommend updates to the campaign and campaign assets

Learn more …